Chewing Bubble Gum, Kicking Ass & Giving Your Blog a Purpose

I Have Come to Chew Bubble Gum and Kick Ass…

I really cannot recall how many times I have used the amazing line uttered by Rowdy Roddy Piper in the movie ‘They Live.’ I absolutely love it. Roddy walks into a bank, states his purpose, and then proceeds to deliver on his promise of kicking ass. To everyone that was listening¬† it was perfectly clear what his next course of action was going to be.

This “Purpose Driven, Bubble Gum Chewing, Ass Kickery” can be applied to your blog.

When someone comes to visit your blog their basic reason for being there is to read your post. Once they have completed that task, they move onto something else. That may be leaving your site, making a comment, sharing the post or shooting up a bank. Each person that visits your blog will have a different perogative and the truth is…

That Really Sucks for You.

People generally follow a pattern when they read through a blog post. They do what they have always done, and on the rare occasion they will do something out of their regular pattern. The fact is that if you want a reader to do a specific action when they have completed reading you need to tell them to do it otherwise they will just continue doing what they always have done.

Think about your blog for a moment and come up with what is the number one thing that you would like the reader to do. Here are a few ideas:

  • Subscribe to the blog
  • Join your newsletter
  • Leave a comment
  • Hire you

With many blog layouts there is just a ton of ‘noise’ on the page (ads, categories, sign up forms etc) and there is no real clear course of action. Now if you have a blog that is getting a ton of traffic this scatter gun approach may work just fine, but for those that are only getting a few hits per day you really need to capitalize on the actions of your readers. Make an adjustment to your post pages and make it abundantly clear what the reader should do next.

At the time of writing this post my main request for readers is to share the post within a few of the top social networks. Does my layout make this clear?

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3 comments

Jamie

Great advice Mr White! I will start cramming (and I say that in a nice way) my blog down peoples throats! They will listen to every word I say (or write)! My thing is, that my blogs are more humour associated than anything, and I am a believer that if people read my blog than they leave with a smile! I know that sounds corny and all, and I don’t even look for comments to much, but I imagine someone out there read it and smiled! And that in return makes me smile! My happiness is contagous! I think the real response I need is “what I should blog about next”!! Peoples opinions! I have read all your blogs and they are great! So here is my note saying so! I will try to comment more often! Take er easy and keep on truckin, Jamison!

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    Chris

    Jamie, in keeping with the point of the post of about having a specific purpose for your post page it sounds like the main point of your posts are “to get ideas for your next post. ”

    You have a free WordPress.com blog so your options are limited, but if you were on a WordPress.org blog we could create a form at the end of each post asking people to suggest topics for you to write about. We might be able to put something like that together for you, but I will need to investigate what your options are on the free version of WordPress. Give me a shout and we can see what I can cook up for you.

    Reply

Modish Mama

Clear. Sharing: Check

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